View Complete Document


Independent Distributor

Success Training Seminar

Marketing Plan

The best Marketing Plan in the industry… just got better!


Independent Distributor 2

Marketing Plan

To understand the

Marketing Plan…

Let us introduce the main notion

of Volume Points


Independent Distributor 3

Marketing Plan

  • What are “Volume Points”?
    • Volume Points (VP) are universal “currency” adopted by our company to indicate a consistent value of the products in different countries around the world.
    • The more VPs you accumulate during a month, the higher your discount, resulting in higher retail profits when selling products to the customer.

Example: 1 F1 Shake = 23,95 volume points


Independent Distributor 4

Marketing Plan – Volume Points

  • Distributors purchase products at 25-50% discount depending on the VP accumulated in the given month and their level in the marketing plan.  The price list provides information on VP, prices and discounts for all products.
  • Accumulation of Volume Points (your group’s and your own) will enable you to move up the Marketing Plan.


Independent Distributor 5

Marketing Plan – What is PPV?

  • The volume bought by a Distributor directly from Herbalife on his or her own ID number is called Personally Purchased Volume and the abbreviation used on all Herbalife documentation is …… PPV
  • The PPV can be Monitored by the Distributor and the Supervisors of an ascendant line on, or Bizworks
  • To qualify as a Qualified Producer or as a Supervisor with the Cumulative 5K, Distributors may use PPV as well as DLV (Downline Volume)

PPV = Personally Purchased Volume


Independent Distributor 6

Marketing Plan – What is DLV?

  • The volume bought by a Distributor directly from Herbalife on his or her own ID number who is in your downline and not yet a Supervisor is called Downline Volume and the abbreviation used on all Herbalife communication and documentation is …… DLV

DLV = Downline Volume


Independent Distributor 7

Ways of earning

1 PROFIT ON RETAIL  25% to 50%


3 ROYALTIES  Up to 5% on 3 levels of your Organisation

4 BONUS  2 to 7% bonus on the Organisational production


Independent Distributor 8

Marketing Plan From Distributor to Supervisor

Distributor – Senior Consultant – Success Builder – Qualified Producer – Supervisor


Independent Distributor 9

Marketing Plan – Getting Started

How to become a distributor?

  • Buying the IBP


  • Discounts from 25% to 50% when buying the products, leading to profit on retail sales
  • The right to sponsor other distributors, build an organization and earn commissions on their product sales


Independent Distributor 10

Marketing Plan – Getting Started

Different Options Available to get your IBP

1.  Buy directly from your sponsor

2.  Distributor Application Online tool available on

  • When you buy your IBP, you sign a contract with the company to become a Distributor and receive your own unique Herbalife Identification Number


Independent Distributor 11

Marketing Plan – Getting Started

Distributor Application Online – 2 Options

1.  Option A – Applicant does not have an IBP and can follow the step by step guide on how they can fill out their online application via  being able to register as a Distributor straight away and having their IBP either delivered to them or ready for collection at one of our South African Sales Centres. 

Important:  The Application Online needs to be filled out and completed by the new Distributor, not the Sponsor.  During the process the new Distributor is asked to agree with the Terms and Agreements. 


Independent Distributor 12

Marketing Plan – Getting Started

  • Option B – Applicant does have an IBP in their hands, and their Application Form has an Application ID number AND a corresponding online code.  Follow our step by step guide by on how they can register their own Herbalife application form online straight away. 

You can begin using the Online Distributor Application site now and start growing your organization immediately with only the click of a few buttons!


Independent Distributor 13

Distributor Application Online

  • The system immediately generates the following email:


Distributor Application


Karin Botha is now an active Distributor in your downline. 





Please welcome them to the Herbalife Family!


Independent Distributor 14

Marketing Plan – Getting Started as a new Distributor…

1.  USE

Start using the products in your IBP immediately and get your result – feel the difference!

2.  WEAR

Wear the brand – use your products in public – let everybody know that you are a Herbalife Distributor.

3.  TALK

Tell your story, share your excitement, energy & results with people. 


Independent Distributor 15

Marketing Plan – let’s define our goals

  • What is the next step?
  • To develop your plan of action, you need to determine your goals for this stage.
  • Your goals may change as you go along and then you will revise your plan of action accordingly

You can build your own profitable business with Happy Customers and Distributors


Independent Distributor 16

Marketing Plan – Variants of Goals

Variant 1

  • For yourself – improve nutrition, overall health and wellness, lose weight and feel better

What do you do next?

  • It’s simple – work with your coach and follow instructions to get the results you are looking for.


Independent Distributor 17

Marketing Plan – Variants of Goals

Variant 2

  • For your Family – learn about current nutrition issues to help your family and relatives with overall health and wellbeing, losing weight and feeling better

What do you do next?

  • It’s simple – join a Weight Loss Challenge where you will learn valuable tips and with the help of your coach be able to choose a nutritional programme for your family. 


Independent Distributor 18

Marketing Plan – Variants of Goals

Variant 3

  • “Finance” your programme – with a 35% discount you can easily finance your whole programme by getting 5-6 customers at full customer price. 

What do you do next?

  • It’s simple – compile a list of family, friends and acquaintances – consider everybody who should be told about the programme.  Discuss your list with your sponsor and develop a joint plan of action.


Independent Distributor 19

Marketing Plan – Variants of Goals

Variant 4

  • Become a Wellness Coach and start earning money in your free time – being a wellness coach is an occupation and needs to be mastered like any other.  With the help of the training system and your sponsor, you will learn how to build and service your customer group.  The more customers you have, the more you will earn.

What do you do next?

  • It’s simple – compile a list of family, friends and acquaintances – consider everybody who should be told about the programme.  Discuss your list with your sponsor and develop a joint plan of action.  You will need products.


Independent Distributor 20